Saturday, May 3, 2008

Making your ordinary web page effective and memorable


Do you remember the looks of a web page say 2 decades ago ?

I do. They are typed a common "boring" font by the name of "courier". Non or not much graphic were incorporated in the web page as the loading of web pages in those days were significantly slow. Forget about video or even audio because the internet technology in those days was not even practical to apply those. Web pages will be too slow to load. Visitors would have left the web pages even before the audio or video even started.

However, that was the standard level of web pages in those days. Everyone made the best of what they could to make their web pages as effective as possible.

But look at what we have today. Video is the benchmark for effective web pages. Those that do not have video incorporated in them, could not stir the interest of their visitors compared to those who do. So it should be your vendetta to come out with an effective and memorable web page.

So how can you do that ?

Basically a web page particularly the sales page is all about trying to explain something. And if the message is conveyed successfully, the visitor may become a buyer. If not he or she will leave the web page for others which can meet his requirement.

But do you know that most of the time web pages fail to make a sale not because the product is not good rather than its presentation that does not live up to the expectation of the visitor. There are a lot of strategies needed to present a message effectively, in writing this is called the art of copy writing. And it is not easy to produce a good copy writing page. It can be effective but too long. It may contain all the needed points to pass the sales through but the design may be sub standard. Or perhaps the page fail to compete with the exciting ones.

The best and actually the easiest way you can get around from making a poor presentation is presenting your web page in a video format. Do this especially when you want to explain the ingredient of your web page. Find out the right and most popular tool in the internet on how you can do this here. It is simpler than you ever thought.

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