Sunday, May 4, 2008

How badly do you want to make sales from your web page?


A web page is ineffective when it fail to convince its visitors the message you are trying to convey. Chances are, you want to make a sale on a product either you have created or you obtained as Master Resell Rights (MRR). You manage to drive many targeted visitors but still your conversion rate is disappointingly poor. So where are you going wrong and what can you do to improve your conversion rate (visits turned to sales)

Let's be honest with ourselves. Not all of us know how to come out with an effective sales page. A good sales page will have a splendid copy writing in it. Some vendors spent thousands of dollars hiring well known copy writers to prepare the web page contents for them. But then again, even with very good copy writing, it will not guarantee you that your web page will become a power sell one. There is an element of design you should take into account. This is another strategy by itself like what color to use, what fonts, what text box design you should apply, what type of icons, do you apply back color formating or not and a lot more questions.

The point I am making here is that the more words you have in your web page the more complicated it become for you to derive the killer web page. But do not despair because there is always hope. And it all because of the rapid development of the internet technology itself. The answer is what your web page should have. Because if you don't have it, your web page is out of date. The answer is video technology.

There are many technique that imply video technology. First is when you upload the video you took with your video camera and put it in your web page. The other one is when your screen capture what you are trying to explain on your web page in the form of video and put the video in your web page itself. For example you try to explain how to sign up as member to your membership based website. In the form of typed words, that'll take about a thousand words or so which no visitors would want to read. In video format, it will take less than a minute and ensure that it has your visitors attention and they know just what to do. Get the information and secret here.

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